Nick Dager

European cinema services provider CinemaNext has installed its first Illucity Corner virtual reality system for cinema exhibitors at Belgium’s Kinepolis Liège cinema. The opening comes one year after the launch of the Illucity adventure park in Paris, the first VR location based entertainment center of its kind.

The Illucity Corner offer consists of virtual reality equipment and content designed to provide cinemas with unrivaled immersive experiences in a VR arcade setup to boost their on-site traffic and increase ancillary revenues. Ideal for multiplexes and small cinemas alike, the modular plug-and-play solution is tailored to all surface areas and features a regularly-updated catalogue of premium content for audiences of all ages. The IIllucity Corner package includes installation, staff training, content management, promotional support and onsite & remote maintenance to assist cinemas throughout the life cycle of the product.

“We are thrilled to have opened our first Illucity at the Kinepolis Liege, which is an ideal showcase for us,” said Georges Garic, senior vice president of CinemaNext. “With our experience and network of exhibitor clients across 27 countries, we aim to become a leading provider of turnkey VR experiences for cinemas. IllucityCorner represents an unrivaled opportunity for exhibitors to optimize their space, grow their business and attract new customers with a complementary premium product. It is a natural evolution of what moviegoers seek: shared immersive experiences.”

“We’re always looking for new ways to give our audiences a differentiated experience, so we are excited to be hosting the first Illucity Corner at Kinepolis Liège,” said Stijn Vanspauwen, country manager box office, sales and marketing at Kinepolis Belgium. “We have a close relationship with CinemaNext so are very pleased to be working alongside them again to introduce this new concept, which will delight our visitors.”

The 80 square meter Illucity Corner located at the entrance to the Kinepolis Liège multiplex features three distinct immersive experiences for visitors of all ages and skill levels:

VR Arena, a 25 square meter space in which up to four people can play in teams or against one another simultaneously, including escape games.

VR Hestia, featuring a simple touch-screen control panel offering gamers a wide range of VR universes in solo or multi-player mode.

VR Ride pod, where the action in each headset is carefully synchronized with the dynamic D-Box seat.

Digital Cinema Summit (DCS) is a half-day conference produced by Integrated Systems Events in association with Digital Cinema Report. DCS explores how advances in digital cinema technology are transforming not just how movie theatres around the world operate but the kinds of content they can offer to their customers. It is being held on 12 February 2020 at the Hotel Okura during Integrated Systems Europe (ISE), the world’s largest exhibition for professional AV and systems integration (11-14 February 2020, RAI Amsterdam).

  • Digital Cinema Summit (DCS) ISE 2020
  • Wednesday 12 February 2020, 14:00-18:00
  • Hotel Okura, Amsterdam
  • Tickets are available here