CJ 4DPLEX UNVEILS WORLD’S FIRST FOUR-SIDED 4DX SCREEN

Nick Dager

CJ 4DPlex unveiled what it called the world’s first four-sided 4DX Screen movie theatre at this year’s Consumer Electronics Show currently underway in Las Vegas. The company also introduced an indoor AR platform that seamlessly combines reality with virtual objects and announced an ultra-wide zoom lens in development, which can reduce projection distance by 70 percent compared to standard projection lens.

The 4DX Screen blends two of the most advanced cinema technologies on the market today resulting in a breakthrough cinematic platform that will define the future of cinema. As part of the evolution of the 4DX and ScreenX formats, not only is the cinema screen surrounded by three sides, but the ceiling is also transformed as a screen completely encompassing the cinema space. 4DX Screen is the most advanced cinema in the world, patented with more than 220 unique technologies.

The sidewalls of the auditorium are curved to a trapezoidal shape, diminishing image distortion to provide a more comfortable, and seamless panoramic viewing experience. On top of the unique trapezoidal screen structure is the ceiling screen that covers the remaining unused space of the auditorium. Facing the enveloped screen space are 4DX motion chairs, which are the most advanced form of 4DX chair available on the market. With up to 10 times wider range of motion than the previous model, the latest 4DX model has large sway and wide pitch mechanisms, offering a smoother riding experience.

According to CJ 4DPlex, the AR platform offers a never-before-seen real-time interactive experience in the commercial mobile game industry.

The ultra-wide zoom lens under development can reduce projection distance by 70 percent compared to standard projection lens with a throw ratio of 1.8. The custom lens for digital cinema projection has a throw ratio of 0.55 to 0.7, which means the projector can be placed closer upfront or screen size can be up to three times larger in size in a fixed auditorium size, which can provide flexibility in terms of auditorium design and increase the efficiency of preexisting spaces.

CJ4DPlex CEO JongRyul Kim said, “Our company is dedicated to pioneering the cinematic industry to adapt to the rapidly evolving technology. We are confident that the latest 4DX Screen cinema, will deliver an enhanced cinema experience for existing movie-goers and attract young generations to the cinemas.”

With more than 1030 auditoriums combined, ScreenX and 4DX are globally recognized premium movie formats with large fandoms. ScreenX utilizes the entire auditorium space to provide panoramic and immersive viewing experience without the aid of VR glasses, which can have a disturbing effect to some viewers. 4DX is the first and leading 4D cinema technology for feature films, providing moviegoers with an exciting cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. It also incorporates motion-based seating synchronized with more than 22 different effects, maximizing the feeling of immersion within the movie.

Sujin Lee, Director of Business Development at CJ 4DPLEX will join the panel Are Movies Still the Focus of the Cineplex?‘ at the Digital Cinema Summit 2020.

Digital Cinema Summit (DCS) is a half-day conference produced by Integrated Systems Events in association with Digital Cinema Report. DCS explores how advances in digital cinema technology are transforming not just how movie theatres around the world operate but the kinds of content they can offer to their customers. It is being held on 12 February 2020 at the Hotel Okura during Integrated Systems Europe (ISE), the world’s largest exhibition for professional AV and systems integration (11-14 February 2020, RAI Amsterdam).

  • Digital Cinema Summit (DCS) ISE 2020
  • Wednesday 12 February 2020, 14:00-18:00
  • Hotel Okura, Amsterdam
  • Tickets are available here