WHY THE ISE DIGITAL CINEMA SUMMIT MATTERS
Thanks to ongoing advances in digital cinema technology, the exhibition business is being transformed and your local movie theatre is rapidly becoming much more than just a place to see feature films. Today movie theatres are entertainment complexes where patrons are encouraged to linger to enjoy a meal in a nice restaurant, have a drink in a comfortable bar, take part in big screen gaming or eSport or go bowling. You can even watch a movie.
Increasingly, local theatre owners are transforming their business to cater to the needs and wishes of their specific community. This transformation has been driven by digital cinema technology, and the resulting increase in business – business often not directly tied to Hollywood feature films – shows no signs of easing soon.
The possibilities for a movie theatre today are wide open. Exploring and understanding those possibilities and, in particular, providing insights as to how attendees can profit from all this are the focus of the ISE Digital Cinema Summit.